Theme: Exploring human potential, processes, and practices play into peak human performance. Make a super subtle connection between MBG and Infiniti.

 

Qualities:

Human, bold and daring MBG = more feminine, softer

 

Execution: Embody inner monologues, affirmations, what do they go for when that extra mile. Personal, emotional, striving for more, empowering

 

Task: Manifesto, headlines, 3 sentences.