Infiniti Performance Project

Theme: Exploring human potential, processes, and practices play into peak human performance. Make a super subtle connection between MBG and Infiniti.



Human, bold and daring MBG = more feminine, softer


Execution: Embody inner monologues, affirmations, what do they go for when that extra mile. Personal, emotional, striving for more, empowering


Task: Manifesto, headlines, 3 sentences.