A. Rochaun Meadows-Fernandez

Content like your favorite director

Every business owner goes through the struggle of isolating their target audience. I’ve been laboring over this for weeks and believe I have finally found the answer. As any business owner knows, there is a problem for ever solution. So how can I develop content that captivates this audience and helps them see value in who I am and what I do?

The answer came to my during leisure time and boy was it sweet.

Recently, I fell in love with hit HBO series ‘Insecure‘. The show follows a character who shares several of my demographics and a few of my struggles. The show feels so accurate that it felt like the show is specially made for me. And then my marketing brain pointed out that it likely was.

Our favorite TV shows are content.
The shows that we enjoy the most have the same qualities that our content should have a writers/ markets/ etc.

– Tailor made topics

I enjoy ‘Insecure’, but my husband doesn’t. And in the world of content, he doesn’t matter. Good content folks know it’s better to attract a small loyal following than lots of fair weather fans. It’s easy to feel like you are overlooking a ton of people when making tailor made content. But, the only ones we need to attract are those who will in invest in us and talk about how great we are. It’s ok my husband doesn’t like the show because they know techy gamer nerds weren’t their audience.

– Regular Content Production

During the active season, I never have to wonder when or where I can catch the latest episode of ‘Insecure’. Sure, I can watch it On Demand, but there is a designated time I know I can get my fix. If I miss something I like three times I’m not going back. That makes regular production important. When it comes to your audience, if you don’t use ’em, you might lose ’em.

I know as well as anyone that life happens. But as content producers, we should do our best to let our readers that we won’t disappear.

– Gradual information release

Your content should leave readers intrigued and curious about what will happen next. Each episode ends with a cliff hanger and kerflumple*. Those of us watching sit on the edge of our seats wondering what will happen next. In other words, leave some Kerflumple for you readers. As the old folks say- Why buy the cow if you can get the milk for free?

-Provide previews

In the world of content, a little tease is ok. The writers of ‘Insecure know this, and they get me every time. By the time I’ve calmed down from the excitement of one episode, previews have highlighted the next. Captivating content should do something similar.

We can learn a lot by watching content from other mediums. Think about why you like the things you like. Your everyday habits can reveal ways to grab attention convert watchers into buyers.

Next time, we’ll talk about more ways we can learn marketing through everyday life. In the meantime, if you’re content is stuck without a strategy, contact me. I’d love to help.

* kerflumple – A word I made up.

Learn Freelancing from the Bottom Up

Learn Freelancing from the Bottom Up

Many bloggers make the promise of educating you on the best practices of freelancing.

A quick google search will reveal plenty of “*insert name here* made 8k this month. Here’s how!” results. But have you noticed they all come with some form of leg up?

Either they worked with content in some capacity. Or they had professional experiences that prepared them for self-employment.

“Skip your errors. Use mine” – Marginalized Millennimom

It’s true, I’ve made a lot of errors in the last six months. But I’m giving you the REAL freelance start-up picture.

Truthfully, if I had someone to reassure me of my value, I would have done better. But more importantly, I would have saved time.

With my advice, you can skip the “internships” expecting you to work for free. With my experience, you can bypass past writing 3 articles a week for $1 per 1k ad clicks. And with my foresight, you can reject the high expectations and low pay of 800 words for $15.

Learn Freelancing with me and we can grow together. No, you won’t learn everything from me cause I’m still learning. But you will gain a lot of helpful information on goal setting and developing important areas so you can make money while freelancing,

It cost nothing to try. Together, we can take a small step on a long journey.


Learn Freelancing from the Bottom Up

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Why Marginalized Millenimom?

I know what you’re thinking, “Why Marginalized Millenimom?

Well, let me tell you!

I saw plenty of places for moms who write, few places for millennials who write, and a handful of places that focused on social justice lovers who write when I first started writing.

But I didn’t see a place for a millennial mother with a passion for writing about social justice.

The result was feeling marginalized, once again.

There are certain aspects of culture that only moms born late enough to speak tech as a first language but early enough to still be in awe of hoverboards, understand.

Our relationships with our children are different than the generations before us. Our children often feel like some weird younger sibling/creature I gave birth to combo.

There are certain aspects of culture that only marginalized groups understand. The type of marginalization may be different for each person but mothers of color attempting to make it in this “post-racial society” face a unique set of circumstances.

Mix all of that together, and you’re in for an interesting life.

You don’t have to fit into all my identities to find this information useful, all that being said. My name simply means I refuse to choose one identity when all of them affect my life experiences.

If you’re a non-female millennial, this space can still be useful to you.

If you’re a not marginalized, this space can still be useful to you.

If you’re a not a mother, this space can still be useful to you.

All is required is a passion for growth.  (It helps if you want to write too ;))

Work and Grow 2017

Wanna Step Up Your Professional Growth? You need One Thing.

The path to professional growth is difficult at any age.

But for young people, there are even more dynamics to consider. Those dynamics include generation, technological, and, personal differences from the generations of entrepreneurs before us.

These unique obstacles paired with the challenge of developing a professional AND personal identity can leave many young people immobile.

One of the best ways to ease this transition is to look for support in the form of a relationship.

However, it is important that this “relationship” bring not just any support. This relationship is that of a mentor/ mentee relationship.

Surface benefits of mentorship include but are not limited to:

  • Experience
  • Connections
  • Advice

Soon we will cover qualities of a good Mentor.


Small Step Toward a Long Journey

I took a small step recently- A small step toward a long journey

However, this small step has huge significance. This step represents me investing in my future as a creative professional.

…. I bought a domain!

It’s easy to get overwhelmed by your dreams. It’s easy to listen to all the naysayers and lose faith in yourself. And it’s VERY easy to quit.

But what if, just this once, you didn’t take the path of least resistance.

What if… you challenged yourself to do more than the minimum.

And What if.. you accomplished your dream?

These are all things I think to daily:

  • I am over mediocrity.
  • I am tired of being shot down by others opinions.
  • And I am over hoping my dreams will come true.

From now on, I am making sure every day is a Small Steps Toward a Long Journey.

What about you? What steps do you plan to take to ensure you are taking active steps towards your dreams?

Comment below and tell me!

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